It’s no secret that your business needs to be active on Instagram — with more than 500 million users, it’s a social network that provides a great marketing platform to reach potential customers from every corner of the world.
In order to improve your Instagram marketing, you need to increase your following on a steady and consistent basis. After all, the more people that come in contact with your brand and follow you on Instagram, the larger your audience is that you can potentially reach every time you post. Here are seven easy to implement Instagram marketing tips that will help you grow your brand
1. Take advantage of free Instagram tools.
Instagram just started to roll out business profiles, which heavily mirrors Facebook’s business profiles, complete with a huge “contact’ call-to-action, allowing users to email, call or text the business.
Along with the contact option, business profiles have access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business profile in order to take advantage of these options.
2. Cross promote Instagram posts.
Want to easily add new Instagram followers that already love your brand? Post across all over your other social media profiles — Facebook, Twitter, LinkedIn, etc. — and invite them to follow your Instagram profile. They are already following you on social media, so they are obviously interested in what you offer, so give them another way to socially connect to your brand.
3. Interact with followers to spark growth.
If someone takes the time to leave a comment on one of your posts, take two seconds to reply and thank them. That simple engagement can create a loyal customer as well as a raving promoter of your brand.
Also, incorporate ways to get your followers to interact with your posts. A simple, “Tag three of your friends that would love this” can quickly put your brand in front of a larger audience as well as attract new followers.
4. Create an interactive hashtag.
Creating an interactive hashtag is a great way to create instant engagement — just make sure you are using hashtags the correct way.
For example, creating a hashtag that your company can search for to re-post the pictures of your customers with your product will accomplish two things:
• It will cause more of your followers to use the hashtag and post images of them with your product because they will want to be featured on your page
• Every time someone posts using your hashtag they are exposing all of their followers to your company and product(s) — free advertising!
5. Use creativity to connect with your audience.
Being creative with your images is a great way to connect with your followers — it’s much more effective than posts that look like straight up advertisements.