WHY IS IT IMPORTANT TO LEARN DIGITAL MARKETING?

Every business is now digital in one way or the other. From the idea, to execution, to operations to customer experience we are already in the Digital Age.
All of us have embraced it at different levels: paying bills online, banking transactions, shopping, watching films, booking tickets, getting food delivered, planning travel iteneries, and the list goes on. Everything that was once physical is now digital.
All this this have few things in common, and one of the most significant of them all is Digital Marketing

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HOW ARE WE DIFFERENT?

As an advertising agency that offers creative digital services, we understand that the competitive market demands agencies & marketers to go beyond digital concepts. creatrive differentiation & integrated startegy is the key to a successful online presence.
Our course is designed to focus on creative ideas and building a strong startegy in addition to learning the technical nuances.
Students will learn the end-to-end proces from presenting a creative pitch to formulating a marketing plan and executing the same.

COURSE MODULES

Introduction to Digital Marketing

As the name goes, this is all about ‘what, why & how’ of getting started.

Introduction to Digital Marketing

Creative Strategy

Pre-campaign phase. Ideation & brainstoring techniques and sessions. Choice of headline & ad-copy.

Creative Strategy

Search Engine Optimization

Understand the search engine as default entry point to internet. Learn how to get website listed among top search engine results.

Search Engine Optimization

Search Engine Marketing

Appreciate the role of pay per click in website listing. Learn how to effectively run ads on Search Engines.

Search Engine Marketing

Display Advertising

Learn about digital branding, cretaive campaigns & tracking.

Display Advertising

Web Analytics

Measure, monitor and evaluate the website traffic and campaign statistics. Learn how to make business decisions from the metrics available in Digital Media.

Web Analytics

Email Marketing

Delivering the relevant marketing communication to targeted audience in most creative way – building users lists, delivering campaigns with specific call to action.

Email Marketing

Social Media Marketing

Harnessing the strength of social media for marketing. Learn how to build brand preferences, generate leads & aggregate audience on Social Media.

Social Media Marketing

Lead Generation

The measurable cummulation of all the above techniques and practices.

Lead Generation

Video marketing

One of the most powerful marketing tools. Learn how to create simple videos with available resources to enhance a brand’s story-telling expereience.

Video marketing

Startup ideas

A fun & exciting module – there would 1 idea that will be be executed and we would go-live as a digital property (could be a youtube channel, or an online store, etc…)

Startup ideas

Live Project

Apply all the knowledge on a live project to gain expereince and insight into an actual campaign. Each student would be allocated a certain campaign budget to manage.

Live Project

About Our Trainers

Our trainers have vast experience in running/working in Digital agencies with over 200 projects and 30+ clients to their credit. Specific areas of Digital Marketing will be lectured be respective experts with a focus on practical know-how & real-time projects. We would also have guest & remote video sessions to understand global trends from time-to-time.

COURSE STRUCTURE & TERMS

  • Two batches available: Mon-Wed-Fri or Tues-Thurs- Sat (morning & afternoon slots)
  • Course fee for (training + hands-on) : INR 18,500/-
  • Only 12 students per batch on first-come-first-serve basis
  • Online assessment at the end of 4 weeks
  • The above will combined with the performance on live projects
  • Based on the overall performance, candidates will be offered jobs/internships.
  • Course fee would be refunded in case the student clears the above, and we are still unable to place them in our agency or our associated companies within 60 days from the time of completion