Hey there, fellow hoteliers and hospitality enthusiasts!
Do you run a hotel in a great location with the best amenities and a team of warm and welcoming staff? Are you trying to increase hotel booking? Even if you are a brand new hotel or have been running for years, getting customers is the ultimate goal. But what can you do to drive traffic to your hotel website?
In this blog, we’ll discuss 6 proven strategies for driving traffic to your hotel.
Web development
Search Engine Optimization
Active social media profiles
Relevant and engaging content
Google Business Profile and Customer Reviews
Partnerships and Collaborations
Let’s dive deeper into each of these strategies to increase hotel booking. We have put together some SEO hotel marketing tips and other hotel marketing ideas to guide you.
Web development
Having an online presence is the first step. Designing and developing a hotel website needs a good level of creativity, market research, and the best web optimization tools. A good website with engaging content and trending information will have people viewing the site without a doubt. It’s not just the prices and services of your competitors that you have to analyze, but also their website and socials. This will give you an idea of how to design and develop your hotel website.
Your website has to be optimized not just for viewing, but more importantly for booking. Offer your deals and create relevant landing pages for promotional offers on your hotel website. Making sure your website is mobile-responsive will help you go a long way. Everyone is on their phone these days, so your site should function its best on mobile devices. Creating a simple and convenient booking platform and a safe payment gateway should also be of utmost priority.
Your hotel website has to come up when someone searches for a hotel in that particular location or when they look for hotels with certain amenities. To ensure that it does, you must optimize your hotel website for search engines. Popping up as a top search result does not happen just randomly. A lot of effort is put into achieving it organically without having to pay for it. Here are a few SEO hotel marketing tips for driving traffic to your hotel and increase hotel booking.
Publish creative and engaging content on your websites and create relevant landing pages. SEO will help you attract quality traffic rather than just a lot of people who browse and leave your page.
Keyword research is the first step of the SEO process. Finding focus and trending keywords and key phrases that are relevant to your line of business is essential to ensure a successful SEO process.
The ultimate goal of any business is to convert visitors into customers. You don’t want a potential customer to leave your hotel website after staying for a couple of minutes. Ensure there are plenty and relevant Call-to-Action (CTA) buttons and links across your page.
Active social media profiles
Everyone’s scrolling on their socials these days. To pop up on your audience’s feed and to make them stop and look at your posts, requires quite some effort. You should be on all social media platforms that resonate with your business and audience.
Creating Instagram reels, carousels and other posts across all platforms will help you stay at the top of your game. Consistency is key too. Creating content calendars of major holidays and offering deals will help increase hotel booking.
Linking your business socials on your website will help your potential customers find and interact with your content. The more engagement visitors have with your page, the more reach and traffic it will get, and vice versa.
Relevant and engaging content
It goes without saying that your website and socials should have engaging content. Stay on top of your competitors by jumping on trends and important events and dates related to your business. Offer discounts and other promotional content to stop your audience while they scroll away.
There’s lots of content out there. However, creating relevant and engaging content will attract visitors, improve page rankings, and will help in driving traffic to your hotel.
You can create posts, and reels, write blogs on trending information related to your business, visual tours, fun videos, and more. The types of content you can make are endless. Identifying and creating what’s best for you is the most important task of all.
Google Business Profile & Customer Reviews
The first online presence your hotel can have is listing yourself on Google My Business (GMB). It is free and it helps people find your business when they look for your hotel or want to look for hotels in the area.
Customer reviews are the final wording on your business and services. It helps other customers find you and choose your hotel over others based on positive reviews left by your loyal customers. But it can take a different turn as well. A negative review will tarnish the reputation of your hotel and its services. No amount of content and hotel marketing ideas can help you if you fail to provide the best service.
Partnerships and Collaborations
Partner with businesses, event organizers, and tour promoters. This will bring customers to both businesses and help you enlarge your customer base.
Collaborating with influencers and individuals who create content and promote your line of business will come in handy to you when reaching a wider audience. Finding influencers who promote content that aligns with your target audience takes some research, but it is not impossible.
Providing them with your best hotel rooms and services will help in driving traffic to your hotel website and socials.
Conclusion
Implementing these strategies and following our hotel marketing ideas will help you in driving more traffic to your hotel website. An attractive and engaging hotel website and social media platforms will give you a competitive edge. To increase hotel booking, you need to get them to stay on your page. Continuous monitoring and optimization are essential to increase hotel booking and revenue.
Contact us to get more hotel marketing ideas and SEO hotel marketing tips. We’re just a click away for you all your digital marketing, web development and SEO needs.
